Bora Rota is the easiest-to-use route planner for multiple stops. Visualize your stops, optimize with a single click, and send routes directly to your drivers.
3h 5m · 50m driving · 2h 15m at stops · 16 km
Rua Joaquim Floriano, 400
Itaim Bibi, São Paulo - SP
Rua Haddock Lobo, 595
Jardim Paulista, São Paulo - SP
Rua dos Pinheiros, 700
Pinheiros, São Paulo - SP
Alameda Santos, 1000
Jardim Paulista, São Paulo - SP
Rua Oscar Freire, 900
Jardim Paulista, São Paulo - SP
Avenida Brigadeiro Faria Lima, 2000
Pinheiros, São Paulo - SP
Rua Teodoro Sampaio, 1000
Jardim Paulista, São Paulo - SP
Rua Estados Unidos, 1000
Jardim Paulista, São Paulo - SP
Avenida Rebouças, 1500
Jardim Paulista, São Paulo - SP
A real 9-stop route in São Paulo, Brazil, timed on real roads: 48% less driving after one press of Optimize.
An animated demo of the planner: a spreadsheet of 20 addresses is dropped in and they appear on a map of São Paulo, Brazil, 9 of them are lassoed into a route, the route is optimized from 31 km to 16 km of driving, saved with drive times for every leg, and exported to a driver's phone.
How it works
Four steps. No training, no setup call, no manual to read.
Step 1
Type an address, paste a list, or drop in an Excel or CSV file. Bora Rota looks up every address and puts it on the map. Or just click the map to drop a pin.
Step 2
Draw a loop around stops on the map and they become a route. Click a pin to add one more, or drag the list into the order you want.
Step 3
Bora Rota reorders your stops to cut the driving, from your start to your last stop or back home again. Then it shows drive time and distance for every leg.
Step 4
Assign a driver and the route is on their phone. One tap opens each stop in Google Maps, Apple Maps or Waze, and they mark it visited when they're done.
Features
Excel, CSV or cells pasted from Google Sheets. Bora Rota finds the address columns, flags anything it's unsure of, and keeps your other columns as custom fields.
Monday Route
1h 56m · 26m driving · 1h 30m at stops · 14 km
See the day's total, time driving, time at stops and distance before anyone leaves.
Save your shop, warehouse or home as a base. Start there, end there, or make it a round trip.
Anyone with the link can view
www.borarota.com.br/rota/k7Qm2xR
Copy linkCopiedAnyone can follow the route in their browser. No account, no app.
Drivers mark stops Visited or Attempted and leave a note. Every visit is saved to the stop's history, so you always know when you were last there.
Color the map by last visit, from this week to over two months ago, and filter to the customers you haven't seen lately. Or color by route, driver or any field you track.
Monday Route
6 stops · 14 km · 1h 56m
Download a printable PDF, Excel or CSV, or open the route in Google Maps.
Deleted the wrong stop? Optimized too soon? One click puts it back.
The driver app
No app store. No password. Drivers sign in with a code from their email, and the day's route is waiting, in order.
Google Maps
Apple Maps
WazeWho it's for
One van or twenty. If your day is a list of addresses, Bora Rota turns it into a route.
Plumbers, HVAC and electricians planning the day's jobs.
House and office cleaners with clients across town.
Crews that mow and treat the same streets every week.
Technicians running inspection and treatment routes.
Weekly pool routes that need to stay tight.
Florists, bakeries, pharmacies and couriers.
Reps visiting accounts across a territory.
Nurses and caregivers visiting patients at home.
Inspectors, appraisers and agents with showings.
Groomers and pet sitters booked door to door.
Food banks and volunteers delivering meals.
Anyone with a long list of stops and one afternoon.
Bora Rota vs. Google Maps
Google Maps is great at directions. Bora Rota is built for everything before them: the list, the order, the driver. When it's time to drive, it hands each stop to Google Maps, Apple Maps or Waze.
| Feature | Bora Rota | Google Maps |
|---|---|---|
| Stops in one route | Up to 500 | Up to 10 |
| Puts stops in the best order | Yes | No |
| Saves routes to reuse | Unlimited routes | No |
| Import from Excel or CSV | Yes | No |
| Assign routes to drivers | Yes | No |
| Track visited stops | Yes | No |
| Turn-by-turn directions | In your favorite app | Yes |
| Price | Free for up to 50 addresses | Free |
Pricing
Every plan includes unlimited routes, unlimited optimizations, drive times, share links, exports, visit history and custom fields. No per-driver fees, ever. Pay every six months and save 33%.
Free forever for small lists.
R$0forever
No credit card
For one person on the road.
R$46.60/ month
R$279.60 every 6 months
For a team with drivers.
R$93.27/ month
R$559.62 every 6 months
New stops a month
Prices in Brazilian reais (R$). Every account starts on the free plan.
FAQ
Everything people ask before planning their first route. Still unsure? The free plan is the fastest answer.
Try it freeBora Rota is a web app for planning driving routes with many stops. You add addresses by typing, pasting or importing a spreadsheet, group them into routes on a map, optimize the order in one click, and send each route to a driver's phone. It runs in any modern browser on a computer, tablet or phone.
Yes. Bora Rota is free for up to 50 addresses, with unlimited routes and unlimited optimizations. There's no credit card and no trial clock: the Free plan doesn't expire. Paid plans start at R$46.60 a month (Personal, billed R$279.60 every six months, or R$69.90 monthly) and R$139.90 a month for Business, with 33% off every paid plan billed every six months.
No. Business plans include unlimited drivers and team members for one flat price, starting at R$139.90 a month for 1,000 new stops a month. Most route planners for teams charge for every driver or user, so adding a fifth van can cost as much as the first.
Up to 500 stops on a route, 50 times what Google Maps allows in one trip. There's no limit on how many routes you plan or how often you optimize them.
Press Optimize and Bora Rota reorders the stops to cut the distance you drive. It respects where the route starts and ends, whether that's a base, a round trip or the last stop, and it finishes instantly. After you save, Bora Rota shows the driving time and distance for every leg from real road directions.
Yes. Upload an .xlsx, .xls, .csv or .tsv file, or copy cells from Excel or Google Sheets and paste them in. Bora Rota finds the address columns, looks up every address, and shows any it couldn't place so you can fix them. Other columns can come along as custom fields.
No. The driver app runs in the phone's browser on iPhone and Android. Drivers sign in with a code sent to their email, with no password to remember, and see the routes you've assigned them. Driver accounts come with Business plans; on any plan you can drive your own routes from your phone.
Google Maps, Apple Maps and Waze. Drivers choose one once, and each stop opens in it with one tap for turn-by-turn directions. You can also open a whole route in Google Maps, split into ten-stop pieces.
Yes. Color the map by last visit and every stop shows how long it's been: within a week, 1 to 2 weeks, 2 to 4 weeks, 1 to 2 months, over 2 months, or never visited. Filter to just the overdue ones, lasso them into a route and optimize it.
Yes. Any route can have a share link and QR code. Anyone with the link can see the stops in order and open directions from their browser. You can turn the link off at any time.
Yes. Save places like your shop, warehouse or home as bases. A route can start at a base, end at a base, return to where it started, or finish at the last stop. Bases come with the Personal and Business plans.
Yes. Drivers mark each stop Visited or Attempted and can add a note. You see it in the planner within seconds, and every visit stays in the stop's history after the route is completed.
Those tools are built for delivery fleets and add time windows and photo proof of delivery, and most charge per driver or per order. Bora Rota is built for small businesses and solo operators: free for up to 50 addresses, flat pricing with unlimited drivers, a driver app with nothing to install, and a map that shows who you haven't visited lately.
Google Maps gives directions for one trip with up to 10 stops, in the order you enter them. Bora Rota plans routes with up to 500 stops, puts them in the best order, saves them, assigns them to drivers and tracks every visit. When it's time to drive, it hands each stop to Google Maps, Apple Maps or Waze.
Small businesses and solo operators who plan routes every week and want it to be simple: field service, cleaning, lawn care, pest control, pool service, local delivery, sales and home health. If you need live traffic, appointment time windows or automatic splitting of stops across a large fleet, a heavier enterprise tool may suit you better.
Yes. Address search covers addresses worldwide, and distances show in kilometers, or in miles if you prefer.
Make a free account, add a few stops and press Optimize. That's the whole lesson.
Free for up to 50 addresses · No credit card · Nothing to install
